Product Launch Timeline Generator
Create your personalized pre-launch roadmap. Get a week-by-week action plan tailored to your product type and launch date.
How to Plan a Successful Product Launch
A successful product launch doesn't happen by accident. It requires careful planning, consistent execution, and strategic timing across multiple channels.
Key Launch Timeline Phases
Most successful launches follow these phases:
- Foundation (12 weeks before): Build your waitlist, create landing pages, establish your brand
- Audience Building (8-10 weeks): Grow your email list, engage on social media, build community
- Content & Beta (4-8 weeks): Create marketing assets, run beta tests, collect feedback
- Launch Prep (2-4 weeks): Finalize materials, schedule content, prepare support
- Launch Day: Execute your plan, engage with users, monitor metrics
- Post-Launch (1+ weeks): Analyze results, iterate on feedback, maintain momentum
Common Launch Mistakes to Avoid
- Launching without a waitlist or pre-launch audience
- Not testing with real users before going public
- Underestimating the time needed for marketing preparation
- Ignoring community building in favor of paid ads only
- Failing to track the right metrics